Black Box.

A sound-insulated listening installation at Habitare Pro Lounge — built with acoustic material company Konto and loudspeaker manufacturer Genelec. No visuals. Just what a brand sounds like.

Where

Habitare ProPro Lounge, Messukeskus

Size

4 × 4 mSound-insulated room

Built with

KontoAcoustic materials

Sound by

GenelecLoudspeakers

The idea

Take away the visuals.

Brands are designed to be looked at. Logos, palettes, typefaces — every decision assumes an eye on the other end. So we built a room that removes the eye entirely.

Inside Black Box there is nothing to see. The insulation cuts the fair noise, the Genelec system takes over, and for a few minutes a brand exists only as sound. What's left is the part most brands have never designed.

That's the question we work on every day, made physical: what's left of your brand, when you close your eyes?

Built in collaboration

01 · Acoustics

Konto

Acoustic materials that make the box quiet enough to hear the detail.

02 · Sound system

Genelec

Studio-grade monitoring, so what you hear inside is exactly what was designed.

03 · Sonic identity

Tunement

The sound itself: strategy, audio identity and the listening experience staged inside the box.